Steve just came out, wearing the trademark black mock-turtleneck and jeans.
He's going over where Apple's been. New PowerBooks, Safari, iLife, Keynote, Final Cut 4.
Now Apple's going to innovate in music. They're re-showing the "Rip. Mix. Burn." ad. "Don't steal music." Reviewing what they've done: iTunes and iPod, their Grammy last year.
Now he's defining "Rip. Mix. Burn." "Rip doesn't mean 'Rip off!'" Ripping is taking bits off CD and putting them on your hard disk. "That's what 'rip' means to anyone under 30."
Play: iPod700000 iPods sold since release, the "number one" digital music player. (By what metric?)
New iPods: 10GB, 15GB, 30GB (7500 songs). Thinner (0.62 in) and lighter (5.6oz). Lighter and thinner than a pair of CDs in jewel cases. No moving parts on any controls, better screen, backlight. A non-standard FireWire connector on the bottom, so it can be dropped onto a dock. The dock also has line-out. Docks are sold seperately. USB2 is also supported, but the software for Windows isn't done yet. ("Windows is a lot less predictable.") The USB2 cable doesn't supply enough power, so it's double-headed and available seperately. Also, only one box, no seperate Mac and Windows versions any more.
Patents pending on automatic sync. (Ew.)
AAC will be supported. Playlists can be managed from the iPod. You can personalize the main menu. There's now an alarm clock. And it includes two new games, Solitaire and Parachute.
Pricing: 10GB is now $299. 15GB is $399. 30GB is $499. 10GB model doesn't include dock, case, or remote. Available this Friday in the United States, next Friday internationally.
Manage: iTunes 4New feature: AAC support. Claims it sounds the best of any audio CODEC. (Wrong, that goes to Ogg Vorbis, damn it.)
New feature:
Rendezvous! You can stream songs from playlists on other Macs.
New feature: DVD archiving.
New feature: Album artwork.
Acquire: The iTunes Music Store"The Internet was built for music delivery."
Rhapsody and PressPlay: "These services treat you like a criminal and they're subscription-based."
People want to buy their music on the Internet as downloads just like they bought LPs, casettes, and CDs, with "a broad set of personal-use rights."
The Big 5: BMG, EMI, Sony, Warner, Universal. Apple has been able to negotiate a deal with the music industry to get users a broad set of personal-use rights: Unlimited CD burns, though you have to modify the playlist every 10 burns. Unlimited iPods, past present & future. Play on up to three Macs, and you can transfer authorizations. Use in any applications that run on the Mac, including iPhoto, iMovie, and iDVD. $0.99/song,
with no subscription fee.
Apple has been operating the largest movie trailer download site for years — they "know how to pump oceans of bits reliably." All songs are encoded as 128Kbps AAC, some from master tapes rather than CDs. 30-second previews of every song. Album cover art also included.
It's supported directly through iTunes! You can search or browse for albums to buy, and buy via One-Click. There are also exclusive tracks available only through this service. Click "purchase" and it's downloaded straight into your iTunes library.
Extended demo time!
Only available in the US right now, starting today! It'll be up by 11:30 Pacific.
It'll be Mac-only to start with, but will be available for Windows users by the end of the year.